Carl W. Jones

Roles:
Author

Editorial groups:
Editor-in-Chief

Affiliation:
School of Media and Communication, University of Westminster - Harrow Campus

Country:
United Kingdom

Biography

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Dr. Carl W. Jones is a Senior Lecturer in PR & Advertising at the University of Westminster, and is recognized globally as an authority on advertising, being invited to 12 countries to give seminars: Clio’s Asia, Marketing Magazine Toronto, El Ojo Buenos Aires, and recently at Syracuse University USA, IBERO in Mexico City, and SXSW Austin. In total he has won over 500 awards and recognitions for his creative work including Cannes Lions and filming over 1,000 TV commercials. The mass media such as BBC; The Telegraph; BBC Mundo: Periodico Reforma, ABC Melbourne, interview Jones on publicity and its effects on society. His newspaper articles on Racism & Classism in Mexican advertising have had over 7,000 shares on Facebook alone. Carl is also a founding member of the research group @LASAWw Latin American Studies At Westminster, and issue editor for the WPCC media journal WPCC Westminster Papers on Communication & Culture.

Semiotics is Jones’s preferred method to investigate meaning in visual communication, both digital and analogue.  His papers on: Branding; Design; Digital Gaze; Advertising tools & Techniques; have been presented at global conferences, and published in a variety of languages in Europe and Latin America.

Whether commercial advertising work, academic writings, or confrontational art projects Jones' creative output consistently aligns with his academic focus on 'Decolonizing Advertising through Diversity' by dismantling its racist narratives and Eurocentric foundations. His artistic methods serve as provocations for the industry to reckon with its colonial legacies.

His published articles in WPCC are available here:

https://www.westminsterpapers.org/article/id/296/

https://www.westminsterpapers.org/article/id/287/